You can’t controlwhere your buyers research you.
But you can influence what AI delivers them.
Buyer Discovery Engine™ turns the voices of your happiest customers into discoverability, trust, and influence across the places modern B2B buyers research.
The fragmented ecosystem where modern B2B buyers form an opinion — long before they talk to you.
The Buyer Discovery Audit™
Assess how effectively your current customer ecosystem supports modern buyer discovery — where you’re strong, where you’re fragmented, and where customer influence is being left on the table.
- Discoverability and credibility
- Competitive buyer-trust gaps
- Customer advocacy maturity
- Underused customer influence
- Priority opportunities
Delivered as an executive-ready diagnostic. Scoring inputs and weighting are proprietary to Buyer Discovery Engine™.
Marketing makes the promise.Customers make it believable.
You can perfect your website, campaigns, advertising, and content. But increasingly, buyers are validating what you say somewhere else.
And in those moments, your brand isn’t the most powerful voice in the room. Your customers are.
- 01They’re asking AI.
- 02Reading reviews.
- 03Searching Reddit.
- 04Talking to peers.
- 05Looking for real customer experiences.
Buyer opinion is now formed across a fragmented network of sources you don’t own — AI answers, review sites, communities, and peer conversations, all cross-referencing each other before a buyer ever reaches your site.
And in those moments, your brand isn’t the most powerful voice in the room.
YOUR CUSTOMERSARE.
Your most powerful marketing assets are sitting in your customer base.
Most B2B companies already have happy customers.
What they don’t have is a systematic way to identify those customers, activate them, and expand their influence across the places future buyers are researching.
THE BUYERDISCOVERYENGINE™
A closed-loop system that continuously identifies, activates, amplifies, and measures the customer voices shaping buyer trust.
Identify the customers with the strongest potential to become credible champions.
Not a campaign. An always-on system.
Built.
Run.
Measured.
The methodology was developed and operated inside high-growth B2B SaaS organizations, with board-level visibility and revenue attribution on every program.
Outcomes from enterprise customer marketing programs operated under the Buyer Discovery Engine™ methodology at Tipalti and Sendoso.
Your company is already investing in being found.
Content, SEO, AEO, PR, and brand all matter. Buyer Discovery Engine™ adds the customer layer: the authentic voices that make your company’s claims more credible wherever buyers encounter them.
It doesn’t replace what you already run. It completes it.
Customer trust becomes more valuable when you build a system around it.
Sendoso
Review-led buyer trust program- $0K
- Influenced revenue from one review initiative
- 0
- New G2 reviews from one campaign
- 0%
- Of quarterly ARR cited G2 as a key factor
- 0+
- G2 reviews built across the program
Tipalti
Enterprise advocacy engine- $0.00M
- G2-influenced closed-won revenue
- +0%
- Customer Activation Growth
- +0%
- Acts of Advocacy
- +0%
- Customer Stories
The system existed long before the category had a name.Buyer Discovery Engine™ is what it became.
Over more than a decade inside B2B SaaS organizations, founder Leslie Barrett built the operating model behind Buyer Discovery Engine™: reviews, customer stories, communities, advisory boards, references, and executive engagement, run as one measurable system rather than disconnected programs.
Today that system carries a larger mandate.
It shapes how entire markets discover, evaluate, and trust a company — at the exact moments buying decisions are formed.
The technology changed.The fundamentals of trust didn’t.
You can’t control every place they look.
But you can influence what they find.
Every enterprise engagement begins with the same diagnostic: where your customer base is already generating trust, and where that influence is going unclaimed.